This morning an idea floated into my head and it’s been on my mind all day long.
This is not something that I came up with as a result of sitting down and deciding to dream up yet another project for me to work on. It is something that I feel came to me straight from intuition, which is why I’m taking action on it right now by writing this Blog post even though this is still very much in the brainstorming phase.
Here’s the main concept of the idea…
I want to personally mentor a group of people to make money online.
Now, mentoring people to make money online is not new to me, and I already offer that service at a rate of $95/session where you get to work with me one-on-one via telephone.
I have never had a single client who I worked personally with one-on-one tell me they were disappointed with a session. In fact everyone I’ve worked with has told me they got a lot of value from their one-on-one sessions with me so I know what I deliver is at least worth $95/hour to people.
However, there are two main downsides to working with people one-on-one.
I find myself constant repeating the same content to each new client, since 80% of the issues people need help with are the same core issues other clients have had. Even though the content may be new to my clients, it’s nothing new to me and frankly it really gets boring teaching the same basics over and over again to one person at a time. There is only so much time I have to devote to mentoring/teaching so working with people one-on-one doesn’t provide me with a lot of leverage.
In order to really build momentum and start producing results quickly, I need to connect with my mentoring clients minimum once per week and ideally twice per week. Any less than that, and they start losing momentum in between calls and get nowhere. It’s almost like working out with a personal trainer. If you only go once a month or twice a month, it’s very difficult to see results. So ideally, to build momentum and start producing results people really need to connect to my energy at least 1-2 times per week. The challenge with this for most people is that they can’t afford the cost of 4-8 sessions with me per month – which is approx $400-$800/m.
Now, I know that I could lower my prices – and I have in fact tried that in the past to help people out – but even if I charged just $25/session that would still require an investment of $200/month to work with me twice a week – and there is no way I could afford to do one-on-one mentoring at such a low rate as I would have to say no to projects where I make four to ten times that amount per hour in order to make room for the lower rate. Even though I really enjoy mentoring and helping people, it obviously makes no sense for me to do that as that would mean it would actually be costing me money to mentor people.
So, this morning I got the idea to create a group coaching environment where instead of working with people one-on-one, I can mentor people in a group environment by setting up a membership site that is affordable to everyone and which allows me to leverage the technology of being able to create content once and have multiple people gain value from it many times.
Think of it as kind of a hybrid between my free Blog here at and the one-on-one mentoring I do at $95/session.
What Makes This Unique
Now, so far you may be thinking that there is really nothing unique about this idea since there are many different online courses out there teaching how to make money online taught by guru’s who have made tens of millions of dollars.
I know because I’ve spent tens of thousands of dollars buying their courses, and I can attest to the fact that many of them are great! I’ve implemented many of the ideas taught in those courses to help myself and my consulting clients to make a lot of money by leveraging the power of the Internet, so I know they work.
However, my goal here is not to try to “one-up” any of these gurus. That would be like me trying to “one-up” Michael Jordan in basketball. That is not my intention.
What I want to do is to build a community / membership site that works with the same types of awesome people I have been mentoring one-on-one, but in a group environment.
And here is the one thing I have come to realize / learn from working with people one-on-one.
99% of the questions and issues people get stuck on when trying to make money online are NOT taught by the top guru’s online.
Let me repeat that.
99% of what may be stopping you from making money online is NOT being taught by the top guru’s online.
I know that’s a bold statement. Trust me, I was just as surprised by this as anyone else. Let me explain what I mean.
See, when I first started doing mentoring I thought I’d be teaching these advanced strategies to people on what is the best way to SEO optimize a page or how to implement a proper link-bait strategy or some kind of advanced video editing tactic etc. You know, all the super cool stuff I’ve learned from the guru’s over the years after spending thousands of dollars on their courses and seminars.
What I realized though is that THOSE are not the problems REAL everyday normal people are having.
Let me give you some examples of what I mean.
In relation to making online videos, the Guru’s out there teach courses that will tell you what settings to use for encoding your H.264 videos and what bitrate to use for best video quality/speed combination.
What I discovered is that REAL normal, every day people aren’t getting stuck on steps like that.
You know what step real normal everyday people are getting stuck at?
Being completely scared shitless to the point of being paralyzed about the thought of turning on the camera and recording themselves!
Normal people have no problem buying a video camera, and all the equipment they might need, but then they just can’t press that record button. And if they do, when they watch themselves back, they want to run and throw up – not upload their video to YouTube!
That’s the honest truth. Fancy words like H.264, codecs, bitrates, and all that techno-jargon doesn’t matter! Whose are just technical details. What people need is a way of overcoming their camera shyness and learning to make their first video!
I was the same way at first. Watching back my first video was horrible! I felt embarrassed for myself just watching it, even though I was alone and nobody else saw it. I deleted it 3 seconds after watching it back just to alleviate the anxiety and embarrassment I felt.
Then, I discovered some “secret” strategies that helped me to overcome that, and to make videos and build a YouTube channel with a tonne of subscribers and today I have zero anxiety about making videos. I can just shoot a video and upload it and I feel no fear about it. And I’ve helped others do the same thing!
Of course there are the technical aspects of bitrates, and codecs, and editing tools and all that as well, and I want to teach that too, but all that stuff only matters when the real issues of fear, anxiety, etc. are dealt with.
That is just one example. Here’s another one.
The Guru’s out there will teach you a course that will give you 487 traffic generation strategies for your Blog.
You know what people do when you teach them 487 traffic generation strategies?
Nothing.
That’s right. They sit there with a puzzled look on their face, slightly cross-eyed, slightly drooling, in a trance-like state with the mental chatter of “I can’t do this, I can’t do this, what makes me think I can do this, I can’t do this!” running through their heads!
You know what I have found to work with “normal” people?
You don’t teach them 487 strategies. That’s like trying to drink from a fire hose at full blast.
You don’t even teach them ONE traffic generation strategy. That’s like trying to drink water from a garden hose on full blast.
You teach someone the FIRST THREE STEPS of one traffic generation strategy.
And then you open up your heart and intuitive senses and observe what mental and technical blocks come up for them before moving to the next step.
Making money online is NOT just about strategies and techniques. That’s only one third of the challenge.
Making money online is largely about the right mindset and heartset.
As a coach I know that my job is not just to teach you the strategies and techniques of making money online.
I also have to get your mindset right, and I’ve got to get you PASSIONATE and excited about making things happen. You’ve gotta wake up every morning and be pumped up to build your online business.
If your mind and heart have already given up on your online business, no technique any guru will ever teach you will work.
I don’t care if their system is “foolproof” and “push-button-easy”. It still won’t work.
The Three Part Approach
To make money online, we need to get three parts working together.
We need to have the right strategies in place to produce proper results. MOST of the strategies taught online today don’t work. They worked in 2004 or 2006, but they don’t work today. You need to know what works TODAY in order to succeed. The landscape is constantly changing so you need to know what works NOW.
Execution, which simply means taking action is also a big part of success. If you take the most brilliant strategy for making money online but you don’t take any action on it, you will NOT produce any results. That’s the bottom line.
The two-part Strategy + Execution = SUCCESS is what most guru’s online teach.
They teach you the strategy and then they say “Ok, now run along and take action and EXECUTE these strategies and you will see results.”
And when people don’t produce results the guru’s say “Well, it’s not my fault, the person didn’t take any action!!!!”
Well, that’s fine and dandy, and it’s a convenient excuse but the question I have is WHY don’t people take action?
I mean if I teach someone HOW to do something and they are capable of doing it, and doing that thing will help their online business, then WHY do 99% of people out there still not do it?
Well, the answer is MINDSET.
Why Mindset Matters
Tony Robbins says that 80% of success is psychology – methods only account for 20%. This is coming from a guy who has worked with hundreds of millions of people worldwide from high-school students to the US President and everything in between. He’s worked with people who are on welfare and those who make billions per year.
I completely agree with Tony Robbins on this point. That is why I believe that mindset is such a huge part of making money online. If you don’t have the right mindset, you won’t make money online.
How do you know you’ve got the right mindset? You know you’ve got the right mindset if you’re already making the kind of money online that you’d like to be making.
If you’re not – then you don’t have the right mindset.
You may THINK you have the right mindset – but you don’t. If you did, you’d already be producing results.
As part of building this membership site I want to teach a LOT of mindset related stuff.
This is where I believe I shine above almost all other guru’s out there. My research, studies and experience with personal development related topics is awesome.
Adding a Spiritual Element
Now comes the final piece to this puzzle.
I have never done this before, and I have to admit that when this concept first came to me this morning it scared the crap out of me.
It’s no secret that I’m a very spiritual person. By spiritual I don’t mean Religious.
I believe that we are spiritual beings having a human experience here on earth.
I believe in the Law of Attraction. I have written and published a book about it.
I believe in energy healing, and am a trained Reiki healer.
Even though I write about the topic of spirituality on this Blog from time to time, I largely keep those blog posts separate from my “make money online” related Blog posts.
The reason I did that in the past is because I didn’t really want to “color” the more left-brained strategies I teach on my Blog – such as how to build an email list – with my spiritual beliefs.
However, whenever I do that – hold back on adding in the spiritual side of things to my Blog posts – I always feel like I’m holding back a piece that may be the most important piece of the puzzle.
In the membership site I want to create, I will NOT be holding anything back.
You are going to be getting my WHOLE opinion on each topic – including my spiritual beliefs around the issue.
If that offends you, then this membership site is NOT for you.
What does this mean? Well, what this means is that if I’m teaching a technique for curing writer’s block for Bloggers I may give you a meditation exercise that I use for connecting to and opening up my throat Chakra – the Chakra responsible for communication.
It also means that in addition to teaching you the strategies and techniques for starting up your own YouTube channel, I may teach you some visualization exercises you can use to literally ATTRACT viewers to your videos using the Law of Attraction.
For those who don’t believe in such “spiritual” concepts, this stuff will sound like “hogwash” or “magical thinking”.
To me it’s a way of life. I LIVE this way of thinking every day now, so I can’t NOT be who I really am.
Here’s another example. Last week I bought a for my house to protect my house from low-level energies which may be attracted to me as a result of the Soul Realignment™ course I’m taking. As part of the course, I’m doing psychic Akashic Record readings and clearing work for clients and as taught by my teacher in the course, I have to take precautionary steps to protect my house and energy from some of the “nasties” that are out there.
The reason I bring that up is to give you an example of the types of stuff I believe in.
If me talking about such things annoys or insults your religious or atheistic beliefs, then this course will definitely not be for you because my “spiritual” beliefs in the Law of Attraction and Chakras and such things WILL be an integral part of the MINDSET part of my teachings in this course.
I’m not saying you have to believe in everything I believe in. But I’m just saying if that kind of stuff doesn’t resonate with you then you probably won’t like the “real” me in this course.
For those of you who are totally into that stuff, I think you’re going to absolutely LOVE this course. 🙂
How It Will Work
I haven’t worked out the details of exactly how this course will work yet.
As I mentioned earlier, I feel that this idea was “given” to me and I trust that there is a LOT more to come as to how to set it up.
Here’s what I do know.
I will be running the course as a membership site using Kajabi.
There will be a lot of videos and lessons teaching all aspects of making money online.
They will most likely be a community forum aspect to the site where people can ask questions, leave feedback etc.
Each lesson / video will allow you to leave comments, ask questions etc.
For my one-on-one mentoring sessions what I normally do is that I actually intuitively tune into the person’s energy who I am working with and I actually “read” (yes as in psychically) and mentor on the fly. Meaning, I have never had an agenda for ANY of my mentoring calls with any client until about 5 minutes before the call.
What I do is 5 minutes before a call I just do a meditation, tune in, and I literally get FLOODED with intuitive insight as to exactly which strategies would be best to teach the client on that call. All my mentoring clients love this as they are usually blown away by how I’m able to teach them solutions to the exact problems they have been having without even having to tell me what the issue is.
What I am going to attempt to do with this course is to try to do this on a group basis.
I know this sounds like it may be more challenging than working with someone one-on-one, but I’m feeling intuitively drawn to try things out this way.
I feel I will be supported in this challenge.
So, what this means is that I am going to create the content for this course on the fly, week by week, based on your feedback and my intuitive sense of what I feel the group needs most.
There will be no actual set linear curriculum.
As a subscriber to the course, you’re going to have to trust that what I teach next is what you need to learn. Of course I also plan on having many ways to send your feedback, questions and comments to help me create the type of content my subscribers want. But there will not be any set curriculum with a beginning and end to it to start with.
I trust things will just evolve as they should in a way that’s best for everyone.
I must admit that this idea seems like it is either the STUPIDEST thing I’ve ever thought of, or the most BRILLIANT thing ever.
YOUR feedback to this Blog post will tell me which it is.
Would you like me to teach you how to make money online?
Let me know by leaving a comment below.
Pricing
I haven’t figured out pricing yet.
I want to make this course really affordable for everyone though.
If you were to work with me one-on-one, having a mentoring session twice a week, you would have to invest around $800/month to learn how to make money online.
I believe that investment is worth every penny, however I know a lot of people don’t have that kind of money to invest.
So I don’t want to make this membership site cost anywhere near that amount.
I am thinking that I might build it out on a scaled price model.
Meaning, I think ultimately the “perfect” price for something like this will be around $97/month to access all the content.
However, what I might do is to build it out more along the lines of this:
First 10 people will get in at $9/month.
Next 15 people will get in at $19/month.
Next 25 people will get in at $29/month.
Next 25 people will get in at $39/month.
etc.
So the price will go up over time, rewarding those people who get in earlier. The reason for this is that obviously those who get in earlier will not see a lot of content to start with since I will be making this content on-the-fly each week.
As time goes on, there will be more and more content within the course and so the price will go up. Also, I really want to reward those people who join in on this program from Day 1 to support it and it will be their feedback and support that will help this project grow.
I am not sure about this pricing model yet, it is just something that popped into my head. What I do know is that I want to make it really affordable for people as I know that when people are just getting started with making money online a lot of them don’t have a lot of money to invest in the beginning.
So, what do you guys think?
Who would like me to teach them how to make money online?
Leave your questions and comments below, and sign up below to be the first to hear about the course when it comes out. That way if I do decide to do a scaled pricing model as I described above, you can get in at the lowest rate.