Changing Scenery for New Life Focus

Three days ago I arrived in New Brunswick for a three week visit/vacation with my wife. She’s been out here for the past six months working on developing her intuitive & healing abilities.

One of the most powerful lessons I’ve learned so far by being here is just how powerful of an influence the environment we are in plays on our lives.

While flying out from, I had a three-hour layover in Toronto as well and it was really interesting for me to read the energy in each city.

The energy at Vancouver International Airport felt very familiar to me. Although a lot more fast-paced and stressed out than the energy at my house, it still felt pretty relaxed and comfortable.

When I flew into Toronto, however, as soon as we got off the plane and I had a chance to walk around the airport for a few minutes I could totally tell the difference in energy compared to Vancouver.

For me, Toronto’s energy feels very similar to the energy I felt in Manhattan, New York when I was there a few years ago. The energy feels hurried, stressed, driven, fast-paced, impatient, corporate, and fear driven. I’m not saying that everyone in Manhattan or Toronto has that energy, I’m just saying that to me that is what the city’s energy feels like in comparison to Vancouver’s energy.

When I arrived here, I once again felt a totally different type of energy. I find the energy to be slow, stable, traditional, comfortable, polite, unambitious, judging, impatient, social, unchanging and family oriented.

I don’t consider any of the qualities I described as “positive” or “negative”. I see a positive/negative side to each one of them, so I’m not saying the energy here is better or worse than the energy in Vancouver. I’m just saying that it’s different and depending on what your goals are in life, the energy can be more or less conducive to your plans.

How Energy Affects Us

I’m actually quite surprised how much energy has already affected me. For one, I am finding that time seems to move differently here, and I’m not referring to the four hour time difference between Vancouver and this place. What I mean is that it’s almost as if the speed at which my thoughts think have slowed down since I’ve gotten here so it seems like time goes by faster.

It’s really hard to explain, but it just feels like things move much slower here, and then you look at the time and a lot more time has elapsed than you’d previously guess. This slowing down reminds of when I was on my honeymoon in Maui just over four years ago. Life just moves so much slower on Maui.

The benefits of this kind of energy are that it’s more relaxing and it’s easier to just “chill out”. The drawbacks of this type of energy are that it seems harder to get inspired and to get things done in a given day. Even writing this Blog post seems to be taking me forever. I can’t get my brain to think fast enough to write!

Normally my thinking far outpaces my ability to type, but right now I’m finishing sentences and staring blankly at the screen for a few seconds before the next thing to write comes to me. It’s like someone’s turned off the turbo button on my brain. It’s so weird. I don’t feel less-intelligent or anything like that, but just “slower” than usual.

Another thing I’ve noticed is that my drive / ambition has diminished since getting here. I’ve had very little ambition / desire to write Blog posts, or to exercise or to really do much of anything. I have to really try hard to get inspired / excited.

Of course there are benefits to this, especially when you’re on vacation like I am. This type of energy is very conducive to vacationing, relaxing or if you’re retired and want to just rest.

On the flip side of that, to someone like me who’s naturally very ambitious, this energy makes me feel “depressed” compared to my normal state. It would take a lot of willpower to get myself to do anything more than the “social norm” here.

Energy Spots

So far what I’ve described as the energy around here and the Toronto airport is general in nature. This place is a big province with many different cities and the energy differs from city to city. The Toronto area is huge and I’m sure there is a different type of energy to each area. I’m mostly just describing the energies I’ve been picking up in the areas I’ve been.

Besides the general energy of a city, there are also smaller energy spots around individual places or even individual people.

For example, when my friend James came over on Tuesday I immediately noticed an energy shift. All three of our energy levels (my wife, James and I) went up as soon as James came over. I went from feeling tired to feeling energized within seconds of him arriving. It’s amazing how a person can affect the energy around them. I also think that when high-energy people get around each other, the effect of their energies coming together is exponential.

Another example of this happened yesterday when I went to visit for a healing session. He is a very powerful psychic / healer who has also been helping my wife develop her intuitive / healing abilities. As soon as we arrived at his house, I felt an instant shift in energy even before I met him and his wife. I felt a difference in energy just walking up their driveway, on their property.

I felt my thinking instantly speeding up back to “normal” speed and my energy levels increased instantly. I’ll write more about my experience with getting a healing done by Geoffrey in another post, but I’ll just say that my energy was “buzzing” high for a few hours after our visit, even though technically my healing just involved me relaxing and drifting off while he did his thing.

Why This Matters

You may be asking yourself “So what, why does this matter?”

In the past, I’ve written about the influence your friends can have on your wealth in my post.

Who you hang out with on a regular basis definitely affects your ability to build wealth. It’s very difficult to have an abundance mentality if you’re surrounded by people with poverty mentality.

But what if you live in an environment where almost everyone has a poverty mentality? Or what if you live in a city where everyone places a lot of emphasis on looks? Or what if you live in a city where health is not a huge value?

I’ve always known that your environment affects your energy, but until taking this trip I never realized just how much.

As I write this Blog post, I kid you not it is taking at least two or three times as much energy for me to concentrate and get this thing written and published as it would if I was at home.

I can’t believe how much the energy here is affecting me. As I said earlier, I’m here on vacation so I don’t really mind as it’s kind of a good thing that I’m feeling a “slower” energy than normal since it allows me to relax and rejuvenate for the holidays. However, I can totally see how it would take a lot more effort for an ambitious person to break free from the “default” energy here.

The interesting thing is that really I haven’t been interacting much with the locals. The ones I have interacted with have been super nice and friendly. The energy I’m referring to though is not coming from them individually, but rather from the city as a whole.

I think I’m only able to notice this difference in energy because of the contrast in comparison to the energy I feel at home. I bet the locals here don’t notice it at all. They probably think that this type of energy is normal and that it’s everywhere, just like New Yorker’s probably think the whole world runs on New York type energy, and Vancouverites probably think that the world runs on Vancouver type energy.

I assure you that is not the case. Every city has it’s own energy. I’m not saying any city has better or worse energy than any other city, as such judgments have to be made personally depending on who you are, and what you want to accomplish in life.

The only thing that I think is important to ask yourself is whether or not the energy of the city, area, neighborhood, and social circles you hang around is conducive to your personal goals and future growth.

If not, maybe it’s time for a change in your environment. It doesn’t have to be permanent either. Maybe you just need to take a temporary break from your environment and experience something else. If you want to connect to a more ambitious type of energy, get around a city or a group of people who are ambitious. You don’t have to even talk to them, but just being in their presence will rub off on you.

You’re not going to absorb wealth-consciousness by putting yourself around poverty-minded people. You’re not going to absorb health-consciousness by putting yourself around people who are sick. You’re not going to make money online or become a Blogger by putting yourself around people who don’t make money online or who have no clue what a Blog even is.

Whether you realize it or not, your environment is affecting your energy right now. Eagles can’t learn to fly and soar, hanging out with a bunch of turkeys. There’s nothing wrong with being a turkey, but I’m just saying that if you’re an eagle you need to get around other eagles. If you’re a turkey, then by all means hang out with the rest of the turkeys. 🙂

This place is a very nice and beautiful city as you can see from some of the pictures my wife took during the summer here. If your life goals match up with the energy of this city, I think it’s a great place to live. It actually kind of reminds me of the energy I felt in another place. Everything is very relaxed, calm and laid back. However, if you want to connect to the energy of ambition, drive, change, and rapid growth, I think there are other cities whose energy is much more conducive to that.

I think it is possible to create a little energy spot within a city like this where you dictate the energy you want to be influenced by, and in a way that is exactly what I’ve done on my property out in the area as well, but I think it’s always easier to make a few tweaks to an energy that already exists in an area to make it exactly how you like it, than it is to try to create an energy that is exactly opposite to the one you’re surrounded by.

What’s the energy like in the city you live?

How aligned is the “average” person with your personal vision of your future?

Are you surrounded by people who exemplify who you want to become in the future, or by people who represent your past?

How is the energy of the city, neighborhood and the social circles you’re hanging out with affecting your energy?

Goal Setting

Setting your Goals

A few days ago I used a couple of tools I mentioned in my post about finding Your Values to determine what my values have been for the last three to four years.

Since then I’ve been spending some time thinking about my life and what changes I would like to make, and how my values would play a role in those changes.

Values play a huge role in our lives.

When we choose to value something in our lives, or when we raise its importance in relation to other values, it affects everything in our lives.

Values affect our goals, they affect our energy, they affect who and what we attract into our lives and ultimately they affect the kind of results we produce in our lives.
My Former List of Values

Getting clear on what my values have been in the last four years, revealed this hierarchy of values:

Spirituality (Intuition, Inspiration, Spiritual Connection)
Peace (Tranquility, Stillness, Presence)
Wisdom (Awareness, Understanding, Intuition)
Health (Fitness, Diet, Environment)
Abundance (Freedom, Financial Independence, Legacy)
Joy (Passion, Competition, Lightheartedness)
Love (Connection, Authenticity, Oneness)

This made total sense to me because if I looked at my life in the last four years, I could see that I have accomplished so much in the top values (spirituality, peace, wisdom) and definitely less in the bottom set of values (health, abundance, joy and love).

What makes sense about these values is that they also represent the biggest voids I had in life prior to four years ago.

I felt spiritually disconnected in my life. Peace / Stillness / Tranquility were not a big part of my life at the time.

I also didn’t feel connected to my true source of wisdom. I had a lot of knowledge in my mind from the thousands of books I’ve read over the last 15 years, but there were a lot of conflicting ideas. By tapping into my inner wisdom, my intuition, I was able to connect with the truth that was best for me.

Four years later I no longer feel a void in those three values of Spirituality, Peace and Wisdom.

So, it is now time for me to re-shuffle my values and work on my next set of voids.

Voids Create Values

One of the main things to understand about values it that they are driven by what we perceive to be “voids” in our life. A void is simply something that is missing.

For example, Spirituality has been at the top of my values list in the last four years because I felt a void there. That doesn’t mean that I wasn’t at all spiritually connected, or that I was less spiritually connected than someone else.

Voids have nothing to do with someone else. What it meant is that I perceived my spiritual connection to not be where I wanted it to be according to my own standards.

I knew a lot about spirituality, but I wasn’t being spiritual. My career path at the time especially didn’t align with my spiritual beliefs. What I do now as a Blogger, and Internet Marketer aligns with my spiritual beliefs way more than what I used to do.

So, the tricky thing with identifying your values is that it’s not so much about identifying what you think is important in life in general, but rather where you are perceiving a void in your life right now.

Anywhere we have a void in our lives, it simply means we haven’t valued that part of our life enough recently to expand energy and effort into improving it.

By changing the hierarchy of our values, we can completely change our lives.

My New Hierarchy of Values

Making the conscious choice to change your values is not easy. It is natural to identify with our current values. However, we must understand that we are not our values. We are much more than our values.

The easy thing to do is to just keep clinging onto the current set of values we have in our lives, and resist change. However, that will just create a bigger and bigger void in our lives in the areas we don’t value.

So, one of the first things I asked myself is “What is the most important value that I feel I need to focus on right now?”

Health vs Financial Abundance

Health and Financial Abundance were the first two that popped into my mind.

I then tried to think about which of these two is more important to me right now in my life.

Health seemed like the more obvious and logical choice, but I had to really think about it realistically. One thing I have learned over the years is that stress and worry can literally kill you. What good is eating healthy and exercising regularly, if your finances are in such a mess that you’re constantly stressed out and worried about how you’re going to pay rent the next month?

On the other hand, if I put abundance and financial independence above health on my hierarchy list, then I will always put making money ahead of my health. If for example I had a project to work on which was going to make me money, but it would mean I would have to miss one of my workouts, I would most likely choose working on the project.

This wasn’t an easy choice for me. I have never had health as one of my top values. It has always been somewhere near the bottom or middle of my list. This is mostly because I’ve been pretty healthy most of my life and I’ve never felt a void of “health”. However, now I’m getting into my mid 30′s and I know that if don’t start taking care of my body right now, it’s just a matter of time before my body starts to show symptoms of some sort of disease.

I struggled with this decision. Remember, I wasn’t trying to decide whether or not I wanted to value Health. I was trying to decide if I wanted to value Health above everything else on my values list.

Ultimately, I came up with a simple set of questions I could ask myself to compare values. I asked myself which of these two scenarios I would feel more comfortable with:

If the amount of financial abundance I feel in my life decreased by 10%, but the amount of health I feel in my life increased by 90%, or;
If the amount of health I feel in my life decreased by 10%, but the amount of abundance I feel in my life increased by 90%.

Of course, since I have both of those values at the top of my list, chances are that both of them will increase but I was talking about worst case scenarios. Which of these two choices would I be more happy / fulfilled with?

I realized that if the amount of financial abundance I feel in my life decreased a bit, but my health improved a lot I would be happier than the other way around.

I can’t afford for my health to get worst by 10%, but I can afford for my financial abundance levels to go down by 10%. Of course I don’t want either of them to happen, but I’d rather take a financial hit than a hit to my health.

So, after some deliberation and really getting clear on what is important to ME, I have decided to put Health as my #1 value.

I know this may seem like a trivial decision, but I assure you it’s not. This is going to completely change who I am in the next five years.

Fun vs Love

With Health now occupying the first spot, and Financial Abundance in the second spot on my values hierarchy, the next two values I had to struggle with were Fun and Love.

Both are something that I want to create more of in my life. But which one would make more sense for me to put first?

At first I was thinking about putting Love ahead of Fun. It would kind of make sense. My definition of Love as a value is the feeling of oneness, authenticity and connection with others.

Judging purely from a “should” point of view, I really “should” put Love ahead of fun. But that would be injecting someone else’s (like society’s) values onto my life.

I decided to explore further. Why should I put love ahead of fun as something I focus on?

I define Fun as the feelings of passion, adventure and competition.

I asked myself “Where do I feel a greater void? Lack of love in my life, or lack of fun in my life?”

Immediately the first thing that popped into my mind was “Fun.”

But then I struggled with this a bit because Fun is also a value that I have never really had near the top of my list. What would my life be like if I put it up top, even above love!?

Well, in short, my life would be more FUN!


Once again I used my questioning method to ask myself which of these two scenarios would I prefer:

If the amount of love I feel in my life decreased by 10%, but the amount of fun I feel in my life increased by 90%, or;
If the amount of fun I feel in my life decreased by 10%, but the amount of love I feel in my life increased by 90%.

Again, I came up with the same thing. I am not scared to have 10% less love in my life if it means 90% more fun. On the other hand, I haven’t really had a lot of fun in the last four years of my life, so lowering that by 10% seemed like a big no-no, even if it meant 90% more love.

What’s interesting here is that I realized very quickly that moving Fun ahead of Love scared me. How would that play out in my life?

Then I asked myself “What are you afraid of?“, and I realized that one of the things that kept popping into my head was that people were going to judge me.

Most of the people in my life don’t have a very high value for Fun (or Health for that matter 🙂 ), but I do know that a lot of them value Love.

Even if it’s not at the top of their list, they definitely value Love higher than Fun!

This is the process we must go through though when deciding on our values. We must take a stand and choose what’s important to US, and not what the other people in our lives say we should value.

Because of this, even though I know it’s not going to be a popular choice amongst the people in my life, I decided to put Fun high up on my values list – even above Love. I’m really curious how this is going to shape my life.

People Drag

Whenever you change your values in life, it is going to cause waves across your entire life.

Chances are, the people who you have attracted into your life right now align with your current set of values. Four years ago, when Spirituality wasn’t one of my highest values I didn’t hang around a lot of people who had Spirituality at the top of their list of values. Since then I have made many friends in the Spiritual field who also value Spirituality very highly.

Whenever you change your values, you also change the types of people who you attract into your life and who you hang out with.

This is especially true for non-immediate family members. When it comes to your spouse or immediately family, we usually still maintain a connection with them even if our values don’t align exactly, but usually with acquaintances or business type relationships we tend to be attracted to people with similar values.

When we sit down to go through our values it can be tempting to take other people’s opinions into the equation when trying to decide on our values.

For example, when I was trying to decide whether I should value “Fun” higher than “Love” one of the first things that popped into my head was “What will my wife think of this?”

In the same token I could also say the same thing about Health being higher than Financial Abundance.

I mean, if I look at the survey I did which you guys filled out a few weeks ago, the voting showed that you guys as my audience were mostly interested in learning about Personal Development and Making Money Online. By making Health my #1 value, I know some of you are not going to be happy with that because it means I’m going to be writing health and fitness articles and not just money related ones. With Fun high up my list as well, I’ll probably be blogging a lot more about fun stuff as well.

Here’s my advice for working on your values.

Do NOT create your values hierarchy based on what you think is going to make OTHERS happy. These are not their values, they are yours.

You have to trust that your Higher Self / Intuition will guide you in the right direction. Right now, mine is telling me to focus on Health first, Financial Abundance second, Fun third and Love fourth.

I have to trust that having them in that order will bring more fulfillment into my life, as opposed to just doing what those around me think I should be doing.

Don’t let the drag of social pressure and your current social circles keep you stuck within a set of values that isn’t serving your highest good anymore.

When you change your values, those around you will either adapt and also be inspired to change their values to be more similar to yours, or you will attract other people into your life whose values are more aligned with yours.
The Complete List

I have given you guys a few examples of how I was able to compare between different values on my list to figure out my Top 4 values. I also went through and compared them to each other in different combinations just to make sure I had the hierarchy in the right order.

Once I got the Top 4 finished I moved onto the next set of values and my final list looks like this:

Health (Diet, Fitness, Environment)
Financial Abundance (Financial Independence, Contribution, Freedom)
Fun (Passion, Adventure, Competition)
Love (Connection, Authenticity, Oneness)
Wisdom (Awareness, Understanding, Intuition)
Spirituality (Spiritual Connection, Intuition, Inspiration)
Peace (Tranquility, Presence, Stillness)

I highly recommend going through the process of first getting clear on your current set of values, and then going through and deciding if your current hierarchy of values is serving your highest needs.

Goal Setting

Setting your Values

A recent Blog post inspired me to get clear on and to update my values.

It’s been a while since I’ve gotten really clear on what my values are, and I was really curious to see how they may have changed in the last five years.

Now, when it comes to values there are two slightly different schools of thought I’ve learned about them.

Tony Robbins Definition of Values

The first person I ever learned anything about values from was Tony Robbins.

I’m pretty sure he didn’t originate the concept, but he was the first person I learned it from so I’ll refer to his definition first.

Robbin’s defines life values simply as things that we value and hold dear in our lives.

He then further references means and ends values. Means values are simply values that are means to an end, whereas ends values are the ends themselves.

For example, let’s say that you value money. That is a means value, because money is really just a means to an end.

If you ask yourself “What does money mean to me?“, the answer you may come up with could be “security”, or perhaps “freedom”.

Security and freedom are ends values because they represent the final emotional state you are really seeking when you value a means value.

In other words, if you sit down and make a list of things that you value most in your life, you may come up with something like:

my marriage
my house
my business

However, by looking at this list you can start to see that a lot of these values are not ends values, such as for example your marriage, your house, business, money or even friends. You have to go further and ask yourself what these values mean to you and what emotional states they produce in your life.

For example, your business may really represent the value of freedom to you. Your marriage may mean love, or security. Your friends may mean fun or joy, etc.

Once you make a list of your values, and you find out what the ends value behind each means value is, you have your list of values.

The next step in the process is to become clear on the hierarchy of your values. We all have a values hierarchy, and the hierarchy of your values makes a huge difference in your life.

For example, let’s say you have two people who both value “freedom” and “security”. However, Person A values freedom as his #1 highest value, and security is #10 on his list, while Person B values security as his #1 highest value, with freedom being #10. Based on this set of values, these people’s lives will most likely be drastically different even though they both value the same two values.

For example, which of these two people would be more likely to take a “secure” government job, and which one do you think would be more likely to get involved with a start-up company which offers a flexible schedule and the “freedom” to work however many hours you want per week?

Dr. DeMartini Definition of values

Dr. DeMartini’s definition of values is slightly different from Tony Robbins.

In a way they are very similar, but Dr. DeMartini defines things such as “wealth”, “relationships”, “socializing” and even “beauty / attractiveness” as values a person could have, whereas Tony Robbins would define those as means values which need to be further refined towards the ends values hiding behind them.

If for example “socializing” represents a feeling of connection to you, then really the value you are seeking is “connection” and not “socializing”. Socializing is just a means for you to achieve a feeling of connection. For someone else, however, maybe “socializing” brings about a feeling of joy, or maybe even excitement.

In the end, it really doesn’t matter which system you use. I kind of prefer getting clear on both.

I could start with a list of DeMartini type values, and then ask myself what each of the values represents to me in terms of emotions and feelings to determine the ends values as Tony Robbins defines them.
How to Determine Your Values

There are number of different ways to determine what your values are.

A few years ago I wrote an article on how to determine what your values are. It’s a good place to start.

While digging through Steve’s site I also found a link to a cool online tool written by Douglas Wagoner which you can use to identify your values and then automatically rank them by answering a series of questions. You can find this values tool here.

Finally, if you prefer the DeMartini method of values, you can learn how to determine them here.

What My Values Revealed

Personally, I prefer the Tony Robbins values system because I find it more meaningful to me at a deeper level, but really I kind of use both.

What I ended up doing is I started off by just writing down what I thought my values might be off the top of my head based on the last four years of my life, and then I used Douglas Wagoner’s tool to rank my vales. I then further combined certain values to create seven main value groups.

In the end, I kind of arrived in the same place as if I went through the DeMartini method so really I think all roads lead to the same place.

My hierarchy of values for the last four years has been:

Spirituality (Intuition, Inspiration, Spiritual Connection)
Peace (Tranquility, Stillness, Presence)
Wisdom (Awareness, Understanding, Intuition)
Health (Fitness, Diet, Environment)
Abundance (Freedom, Financial Independence, Legacy)
Joy (Passion, Competition, Lightheartedness)
Love (Connection, Authenticity, Oneness)

When I started looking at this list, it became very clear to me why my life has been unfolding the way it has been in the last four years.

For example, when I look at the fact that Spirituality has been my #1 highest value, it makes a LOT of sense.

Four years ago, if you asked me where Spirituality was on my list of values it probably would have been around #5 or #6 or so. Even though I have always had a strong intuitive connection, I used to only use it in life and death situations.

Today, I feel a very strong spiritual connection to my higher self. Today I feel very inspired by what I do. Today I feel a very deep connection to my intuition, and I actually listen to what it’s telling me!

I have no doubt that Spirituality has been my highest value in the last four years.

I can say the same thing with Peace. My life is way more peaceful than it was four years ago. I have significantly increased the amount of energy and time I devote to fostering tranquility and stillness in my environment. Compared to where I was four years ago, I am way more present in the moment. I feel tranquility, stillness and presence.

The same thing with Wisdom. I feel that by fostering a spiritual connection to my intuition, I have evolved from a place of knowledge to a place of wisdom.

What’s interesting to me is that I have made huge progress in the Top 3 values, but not as much progress in the last four values.

For example, speaking purely from a financial point of view I was making more money four years ago than I did in the last year, so technically speaking you could say that I was closer to financial independence four years ago than I am today. However, if you look at financial independence as being in a place in your life where you do things because you love doing them, instead of doing them for money, then I’m more financially independent today than I was four years ago.

I definitely see that I’ve put a lot of energy into making sure the first three values have been met in my life in the last four years.

Now what I want to do is to start putting more energy into the remaining four values.

If you look at my weight loss challenge, for example, that connects with my values of Health (diet, fitness) as well as Joy (competition, lightheartedness), while also at the same time bringing more Wisdom (Awareness, Understanding) to the nutritional information I learned during my nutrition studies.

Just going through this exercise has brought a lot of new awareness into my life. It’s like a lightbulb that goes off in your head that makes you realize “Ahhh, that’s why I keep doing things this way!”

If you haven’t gone through your values list for over six-months (if ever), I highly recommend you spend the time getting clear on what your values really are. Doing so will bring a new perspective on your life.

Goal Setting

Is Focus Required to Achieve Goals?

In this article I’m going to dispel one of the biggest myths that I sometimes see guru’s trying to shove down their client’s throats.

It’s also something I see well-meaning parents and teachers trying to teach kids as well.

What I’m referring to here is the limiting belief that in order to be successful in life you must focus / specialize in one thing and stick to it.

As a blogger, just the idea of that makes me want to throw up.

Origins of Specialization

Up until about 60 years ago, a “well rounded” person was admired by our North American society.

People who knew how to take care of most of the basic things in life, whether it be doing their own taxes, or fixing a leaky faucet, or taking care of a simple cold their kids caught were considered normal people.

For a boy to become a man he had to not only know how to catch a fish, he also had to know how to rebuild a carburetor.

By the mid 1950′s though, everything changed.

Russia launched Sputnik into space, which was the first ever satellite to be launched into space. Overnight, American values changed.

The “well rounded” person was no longer seen as the standard to strive for. The age of the specialist was born.

People who specialized in sciences and technology became our honored heroes. Olympic athletes who spent their entire lives training for the gold medal in the Olympics became the people we were proud of the most.

The Mother who raised six children and juggled a dozen roles in the household, or the Father who juggled a dozen different jobs to make ends meet became irrelevant.

Jack-of-all-Trades became a put-down instead of something to be proud of.

Where has this mad race to “beat the Russians” led us?

I mean, what kind of world do we live in right now where our schooling system doesn’t even teach kids the difference between broccoli and cauliflower?

How is it that high-school graduates know how the computerized fuel injector works in their car, but they can’t even change a tire?

Anyway, I’m digressing. Let’s “focus” back on success.

Success Without Single-Minded Focus

All Your Eggs in One Basket?

Is it possible to be successful in life, without single-minded focus? Yes, in fact I would argue that it’s the only real way to be a truly “successful” human being.

By my definition, anyone who is ultra-successful in one area of their life, but a complete failure in all other areas, is not really successful at all.

When I watched a documentary about Mike Tyson a few months ago, I saw a prime example of this. During his prime years, when Mike Tyson was at the top of his game, the whole world saw him as this hugely successful athlete but in my opinion the Mike Tyson I saw at the end of the documentary is much more successful than the Mike Tyson who we saw when he was world champ.

Being the world champ in boxing doesn’t mean you’re the world champ in life. If you ever get a chance to watch the documentary you will see exactly what a one-sided specialist approach to life does to a human being. His life was completely unbalanced and in shambles.

You don’t have to look far to see many examples of this type of thing all around us. People who do extraordinary things in one area of their lives are admired by our society, but at the same time their lives are a total mess.

A Struggle

As a blogger, one of the things I struggle with from time to time is getting caught up in comparing myself to specialists.

Wanting to become a specialist in a world that rewards specialists can be so seductive.

For example, when I see certain Bloggers achieving great success with their Blogs because they focus on nothing but that one thing, it’s so easy for me to feel frustrated with the growth of my Blog.

When I saw how transformed his body between the first and second Twilight movies, (yes I’ve watched both of them) it’s so tempting for me to want to drop everything I’m doing in my life and just focus on nothing but eating healthy and working out all day.

When I see friends of mine playing 40 hours a week of Warcraft and leveling their characters with Epic gear, I want to drop everything and convert my home office into a Warcraft cave.

When I see Joe Vitale releasing his billionth book, I want to lock myself in a room and write books.

The challenge is that none of these things, in and of themselves define greatness for me. There is always someone else out there who’s going to be accomplishing more than you in some area of your life where you aren’t focusing as much energy right now.

In reality, I have made huge progress and strides in my life this year in many areas.

For example, earlier this year I have gotten my Shoden certificate in the of Traditional Japanese Reiki, and as my wife will attest to I have become a pretty powerful Reiki healer.

In January of this year, this Blog had about 2,000 subscribers and I had several other more “specialized” Blogs started. Since then I’ve successfully combined them all into this Blog and grown my subscriber base to well over 9,000 readers.

I’ve also made huge strides spiritually, building a much deeper and more clear connection to my intuition and intuitive abilities.

I’ve launched two YouTube channels, overcoming any fears I had of making videos and built them up to over 121,000 combined video views from over 600 subscribers and 3,000+ YouTube friends.

I finally learned and became proficient in an awesome belief changing modality called PSYCH-K®, which has helped me and several other people tremendously in the last few months.

I’ve reconnected with the fun hobby, written a book, burned my goals, lost 15lbs and successfully gained it back, found out I’m even more fat than I thought, hired a personal trainer, learned to cook better meals, lost 13lbs again, started mentoring a half-dozen really cool people, learned a crap-load of stuff about SEO and made some really great progress with several of my businesses.

Celebrating Your Successes

One of the best tools you can arm yourself as a scanner / polymath is to learn how to celebrate your successes.

Specialists have pre-established systems for celebrating their successes, but in most cases bloggers don’t.

When a specialist makes great progress in one single area of focus in their life, they get to stand on a podium and accept a gold medal.

When a blogger makes great progress in twenty areas of focus in their life, nobody even notices.

In fact until I started writing this Blog post I didn’t even realize how much stuff I’ve accomplished this year. The stuff I listed above is not even close to being all of it either.

What have you accomplished this year?

Have you celebrated your accomplishments?

If not, I highly recommend doing that.

Making Money Online as a Blogger

A lot of “make money online” courses talk about the need to find a very specific “niche” and become a specialist in that niche in order to make money.

My view on this is a little bit different.

In my opinion, to make money online you should build a Blog that portrays a whole picture of who you are, and not a Blog that just focuses on one topic.

I find single-topic, highly specialized Blogs boring to read and I don’t really find myself drawn to their content.

If I’m looking for a specific piece of advice on a highly specialized topic, I’ll typically just Google for an answer.

Single topic Blogs are like flat characters in a movie script. They seem very boring and unimaginative to me.

So my advice in terms of Blogging is to build a Blog where you can be yourself and Blog about all the different things you’re inspired to Blog about. If you happen to be a specialist with just one central focus in your life, that’s totally fine, but if you have twenty different things you’re passionate about I recommend Blogging about all of them.

Where You Should Focus

Where I do recommend focusing yourself on a specific niche or target customer profile is when you are creating products, services or even when writing Blog posts.

For example, when I wrote my book, my target market was people who believe in the Law of Attraction, and who have experimented with it and haven’t gotten the results they wanted yet.

My target market with that book wasn’t the people who come to my Blog to videos or even those looking for weight loss tips.

When I write Blog posts, I focus on a small, narrow niche. For example, this Blog post is mostly targeting bloggers. People who are looking for fitness or related content probably won’t read this post, and that’s totally fine with me. They aren’t my target for this post.

When I create products, I do the same thing. I focus on a very narrow and specific niche and ideally I only try to solve one problem at a time.

So once again, the thing I would recommend is to build a multi-topic Blog which explores all of the different passions you have in life and your target audience will be as varied as the passions you have in your life, but at the same time only focus on one target profile at a time when writing posts or creating products.

Think of it like a family doctor. On any given day a family doctor might see fifty different patients with fifty different conditions the doctor helps them with, but at any one time the doctor is only focusing on one patient with one condition.

You don’t see doctors going into the waiting room and dispensing group advice, right? It would be silly for a doctor to give a cough syrup prescription to someone with a sprained ankle.

As a Blogger, you don’t have to focus on just one topic, but you should focus on one topic at a time.

This is also true when creating products / services. Focus on solving just one problem at a time.

The next time you hear someone telling you that in order to succeed you need to “focus”, all they really mean is that you need to focus/be present in the moment when you’re doing something. Don’t make the mistake of thinking that you can only focus on one thing all the time.

That will just create unbalance and frustration in your life.


Jamie Olivers Mission

My wife always loves to watch cooking shows on TV, and one of her favorite shows have been Jamie Oliver’s shows.

Jamie Oliver is a chef who’s on a mission to save people from obesity by bringing back some of the values around food that we’ve lost in the last few generations.

What Jamie shares in this video is incredible.

Sadly, by the time you finish watching this video, four Americans will have died from preventable food-related disease.

Being on my body transformation diet, I know how hard it is to make time to cook healthy foods and exercise, but what this video shows is completely insane in my opinion. I can’t believe the situation in America today is this bad.

It’s definitely a good wake-up call.

Goal Setting

Releasing your Goals

A couple of minutes ago I took out a piece of paper and wrote down every goal I have ever wanted for my life which I haven’t yet accomplished. Anything I could possibly remember ever wanting.

And then I crumpled up the piece of paper and burned it.

As I’ve mentioned a few times in previous posts, I’ve had a lot of alone time since my wife went on her trip across Atlantic Canada last month and I’ve been doing a lot of meditating and inner work.

In my last post I wrote about going through what I called a business flu, and I now believe it was a releasing process of letting go of an old version of me that isn’t me anymore. I believe I’ve gone through some kind of expansion process and I’m still trying to wrap my brain around what’s happening.

It’s like my energy has shifted, but my mind still needs to catch up.

Even though I have felt most of the changes in the last few days, I think this actually started a few months ago when I attended the psychic course.

Letting Go of an Old Personal Development Paradigm

I’ve been a student of personal development for over 15 years now and I’ve got a library of well over 1,000 books on different personal development topics. Once you read that many books on any topic a set of predictable patterns emerges as there is only one truth and only so many ways to describe it.

One common theme amongst most of the books I’ve read, especially some of the more recent ones related to building wealth and spirituality / Law of Attraction is that a lot of personal development gurus teach that anything a person can believe, they can achieve.

The whole premise behind the Law of Attraction is that you can attract anything in your life if you can align your energy with the belief of having that thing.

Lack of belief is the missing element in most personal development formulas for achieving anything. All the formulas vary slightly in method, but they all revolve around the central concept of belief.

Belief is an extension of faith, which Napoleon Hill states is the “starting point of accumulation of all riches”. Napoleon Hill also states that affirmations and visualizations are the keys to creating that state we call “faith”.

Different personal development guru’s have different formulas for building belief, and many of them use some form of affirmations to accomplish this task. The bottom line is that any inspired action you take towards a goal without belief/faith isn’t going to produce the desired outcome, however by having belief and faith, even the smallest amounts of inspired action (and sometimes even no action) produces results.

Ask any guru of any system why a person isn’t getting results even if they are seemingly taking the same action steps as someone else who is getting results, and it will always boil down to one thing – lack of belief.

In the past one of the main tools I have experimented with and used myself to build belief was affirmations and visualization. This is because until I learned PSYCH-K®, I had no better tool.

Even though affirmations have worked for me in my life, in our training we were taught that they have been tested to work only 20% of the time. After reflecting on that teaching it rang true for me from direct personal experience. In some instances affirmations worked, while in others – not so much.

The promise behind is that it is a technology / process where you are able to eliminate disempowering beliefs and replace them with empowering ones using a method that is not only much more effective than affirmations, but also testable to determine if the belief has been balanced or not.

Meaning, with affirmations you simply say your affirmations and then hope that they have shifted your beliefs, whereas with you actually test to see if the process is complete. If not, you can go back and re-run the process until it is complete if it is safe and appropriate to do so at that time.

I’m not going to dive too much into, as I covered some of it in a previous post, but I now live in a totally different paradigm, where lack of belief is no longer the ultimate problem – since I now have a tool at my disposal to change any belief I want.

It took me over a month to even process that mentally, but once I realized the implications of this ability, I understood that life will never be the same again – kind of like the day when proved to myself that the Law of Attraction isn’t just some crazy hocus pocus.

With “lack of belief” no longer the central problem, I had to let go of that paradigm.

With Belief, Anything is Possible

Realizing that I couldn’t blame my lack of belief as the problem to any area of my life anymore was horrifying at first.

If you truly believed that you can have anything you want in your life, what would you want?

I don’t know if it’s because I’m a scanner, but that is such a hard question for me to answer. I get the feeling I’m not the only one with this challenge.

Enter the Planning Problem

Once I realized I could do anything and have anything I ever wanted, I started looking through my old goal lists and trying to figure out which of these goals I wanted to attack first.

This is where I ran into a lot of challenges.

When I looked at my old goal list I no longer saw a list of cool things I wanted to accomplish, I saw a list of misunderstood desires.

For example, one of the things that I have always wanted to have is a personal basketball court on my property. I wanted to be able to invite my friends over to hang out and shoot hoops on a nice sunny day. For some people it’s a swimming pool, for me it was a basketball court.

Now, I started to think about that goal and I realized a few things. First of all, on my 5 acre property I have plenty enough room to build a basketball court right now. I could level a piece of the property, and lay down an asphalt court. It probably wouldn’t even be that expensive, so why haven’t I done it yet?

Well, when I really thought about this goal, I remember initially having this desire back in high-school when I used to play basketball with my friends on a daily basis. I dreamed about one day being able to play on my own court, but that was over 15 years ago!

In reality though, I don’t even play basketball anymore. And neither do my friends. It was a period of time in my high-school days that I really enjoyed and this goal of having my own basketball court just kind of stuck on my goal list all these years amongst many others.

Maybe one day I’ll start playing basketball again, but at this point in time in my life I’m not drawn to it at all, and if I was there wouldn’t be anything to stop me from playing. There is an elementary school with a basketball court 5 minutes away from my house so I could go and play there today if I wanted to.

As I went through my goal list from all these years I looked at each goal and I realized that behind each goal lay a secondary benefit or ulterior motive that wasn’t important to me anymore. Using the basketball goal as an example again, it wasn’t really the game of basketball that I enjoyed so much – but rather the fun of competing with my friends at something.

Years after graduating from high-school, I remember having X-Box parties where we would compete in playing Halo on a LAN. Sometimes there would be six or eight of us playing in teams and having a blast. Halo became the new “basketball” for me. Same energy, same competition, same fun, just a different “sport”.

Years later Halo got boring and then it became World of Warcraft. I remember playing for hours with a dozen of my friends. See the similarity?

Here’s my point. It’s not the basketball court I wanted, it was the energy/emotions/fun I had while playing basketball with my friends. The cool thing is that this type of energy is available to me right now, as soon as I realize it’s not wrapped up in a package called “basketball” or even “Halo” or “World of Warcraft”.

I used this basketball example because it’s so easy to understand for most people. In fact you might be thinking “Duh!” to yourself right now. Meaning, you’re probably wondering why I didn’t see this before.

Well, the thing is that it’s not just this basketball goal that I’m talking about here. It’s EVERY goal that I had on my list.

Long term goals from 15 years ago, and even short term goals I set a few months ago. I just don’t see them the same way anymore. I see through them now and realize that they are quite meaningless in themselves. The real thing I seek is the experiences, feelings, emotions, and energy behind the goals and not the goals themselves.

Coming to this realization screwed everything up, as I had to go back and try to set new goals, ones that hopefully have more meaning and aren’t simply a means to an end.

However, this turned out to be an impossible task. I’m seeing through things so much more now that it is becoming almost impossible to plan anything. I keep trying to make some kind of long term plans – even just for this week or this month, but I can’t stick to anything. The fluidity of life changes so quickly for me now that my mind can’t plan through all the possibilities.

It feels like I’m trying to play five thousand games of chess at once when I try to plan anything, because everything is interdependent on everything else.

If Not Planning, Then What?

After my Flu on Saturday, I woke up on Sunday inspired and excited. I had zero plans for that Sunday and I woke up and just started working on whatever I felt inspired to work on. I had this urge to work on a new design for my wives Blog, so I worked on that for a while. Things just flowed for me, one after another and by the end of the day I had accomplished more that I had in weeks – all without planning to do a single thing.

You’d think that I would learn something from this, but for the past couple of days I’ve regressed back to trying to plan things again – especially long term, trying to decide what I want to do with my life and what I want to work on first. This has left me frustrated, annoyed and totally unproductive.

This is when I got the intuitive idea to burn all my goals. To let them go. To release myself from my past. To allow my spirit to dictate my future, instead of trying to cling on to old misguided desires.

I had a similar vision come to me in the past with one of my coaching students, where I saw a vision of her writing down her old identity and burning it in a cleansing ceremony to let go of her old self. In my instance it was about my goals.

Burning My Goals

Deciding to follow my intuition, I wrote down all my previous goals on a piece of paper. I wrote a lot of them in shorthand, or using acronyms which I knew the meaning of so as to fit everything on one piece of paper.

I also had the intuitive feeling that I should burn the list along with some Sage. Burning Sage is an ancient purification ritual used by the Celts, Druids and Native Americans. I felt drawn to burn sage.

I also felt drawn to make a video of the ceremony and to take some pictures for my Blog as a way to remember this day when I let go of all my past goals and plans, to instead embrace a new way of following my intuition to see where it takes me.

I honestly don’t know how long I will stick to this, and if I’ll go back to setting new goals and plans as I’ve always done, but in this moment I feel so much lighter and more free that I don’t really care about what happens in the future. For the first time since I was a little kid, I don’t have any goals. It feels really weird and cool at the same time.

Now, what am I going to have for dinner now…


Business flu

All entrepreneurs know that when they get sick with some kind of flu or other physical ailment, it kills their productivity.

“I don’t have time to be sick” is a common mantra of most entrepreneurs.

However, getting sick physically isn’t the only type of productivity killer that entrepreneurs face.

Yesterday I woke up in the morning feeling “off”, just like when you wake up with a sore throat or a sore back or some other flu-like symptom. However, I had no physical symptoms. I wasn’t sick in any way – at least not physically speaking.

What I had yesterday, I can only describe as being “spiritually sick”, “spiritually disconnected” or having a “psychic flu”. I felt it when I first woke up, but it went away for about an hour or so while I was doing my coaching session with one of my students. Whenever I do coaching/mentoring with students I always feel totally connected to source and spirit.

Shortly after my coaching session though, I felt disconnected once again.

This is not the first time this has happened to me, and I’m becoming more aware of it each time it happens so that I can try to deal with the situation instead of feeling frustrated.

Here are some of the symptoms I associate with being “spiritually sick” or “spiritually disconnected”:

Feeling lethargic, uninspired to do anything
Simple problems seem difficult to solve
Bleak future outlook
Symptoms similar to depression
Physical Cravings (food, sugar, etc.)
Lack of energy
Don’t want to be around others
Craving sleep
Feeling spiritually disconnected

I am not sure if this has been happening to me more often lately due to the fact that I’ve been working on re-opening up my Clairsentient abilities, or if I’m just more aware of these feeling and realizing what they are instead of just blaming them on a “bad day”.

One of the biggest growth experiences I’ve been going through in the last month has been my growth in self-awareness ever since my wife left on her trip across Atlantic Canada over a month ago.

Since she left on her trip I’ve had a lot of alone time, and it’s been an amazing experience for me because I’ve been able to really tune in and connect with my own energy. I don’t think many people take the time to create alone time in their lives very often so they go through life largely unaware of their own energy, compared to the energy of others.

Now that I’ve become aware of what my energy feels like, it’s very easy for me to spot when I’m not connected to it – such as was the case yesterday.

I am still not sure why it happened, but I have a feeling that I “picked up” someone else’s energy, kind of like catching the flu from someone.

The energy I felt yesterday was definitely not mine. Except for maybe enjoying food, my energy is exactly the opposite of all the ones I listed above. I usually have a lot of energy, no problems solving complex problems, a positive future outlook, no symptoms of depression, lots of energy, like to connect with others, stay up late at night and feel spiritually connected. Yesterday, it was the exact opposite of that.

By around noon I knew that something was off. I actually had a scheduled psychic reading with my good friend Chris Landry at 1pm and was hoping that his reading might help me out. Although the reading was insightful as always, I felt “off” and disconnected during the reading as well.

Afterwords I sat down and wanted to make a list of things to work on which I was previously looking forward to doing this Saturday, but when it came time to do them I had zero desire to even think about them.

Instead I decided to make something to eat and to watch some TV.

After watching TV for a while, I decided to try meditating a bit to see if I could gain some insight that way. I ended up falling asleep instead, and waking up even more irritated. Then once again I felt hungry, craving some kind of quick snack, and just wanted to plump my butt on the couch and do nothing but watch TV.

I did that for a while again, and then decided to try writing in my journal as that sometimes helps to clear my energy. That didn’t help either, so instead I just resigned myself to watching pointless television and eating whatever I could find in the house.

Later on in the evening, around 2am my time I got a message from my wife to go online. She woke up early in the morning (6am her time) and wanted to chat with me on Skype. I told her about my day and she suggested that I listen to a meditation I received a long time ago from called the “Expansion” meditation.

I was exhausted and just wanted to go to sleep, but since I trust my wives intuitive insight I decided to listen to the meditation prior to falling asleep. The meditation itself was good, but much the same way I felt during my reading, I just didn’t connect with it at all. It didn’t make me feel better, or any more connected spiritually than I have been all day.

After that I just decided to roll over, turn off the lights and go to sleep – short of my morning coaching session with one of my students – having accomplished absolutely nothing worthwhile the whole day.
Waking Up This Morning

Waking up this morning was a totally different experience. I woke up feeling connected, energized, excited, happy, and ready to take on the world. I jumped out of bed and was ready to kick-ass and take names. (Maybe the meditation did work?)

I felt inspired to work on my wives site, so I did a marathon session working on her new design, re-jigging some of her SEO settings, installing plugins, and just doing some overall super-cool ninja stuff to make her site better.

Then I took a quick break, switched gears, worked on publishing some articles for some SEO projects I’m working on, mowed the lawn, did some errands, cleaned the kitchen, read some blogs, posted some comments, and wrote this post.

My productivity today was through the roof. It’s like today I wasn’t even the same person I was yesterday, and there is absolutely no physical or mental/logical reason for it. All I can explain it as is an energy thing.

Whatever this thing was that I woke up with yesterday morning, I’m determined to figure it out and stop it from happening again.

I am thinking that it may have been some kind of residual energy I picked up from someone while I was out on Friday night (and no I wasn’t out drinking), or perhaps something I tuned into during the night. Whatever it was, it sucked and I just wanted to share this post with others in case you find yourself in a similar situation.

I realize that catching a psychic / spiritual “flu” is a strange topic to discuss on a Blog, but I’m willing to bet that I’m not the only one who’s suffered from this before.

Who else has had “psychic flu” before?


Is Adsense right for you?

In the previous four posts I shared some of my reasons for giving AdSense another chance to make money for my bog.

I know a lot of Bloggers out there are still very skeptical about AdSense as the results they got from it in the past have been dismal. A lot of Bloggers would rather take their chances by trying to sell their ad inventory manually instead of going through Google and AdSense.

If you’re one of those Bloggers who has given up on Adsense, I’m going to cover a few things in this post which many change your mind.

Before I do that though, I want to recap some of the reasons I’m giving AdSense another chance which I already covered in my previous articles (in case you missed them):

AdWords Advertiser CPC Costs Going Up Means Better AdSense Earnings for Publishers
Google Announced that They Pay Out 68% of AdSense Revenue to Publishers
Improved AdSense Ad Targeting for Advertisers Means More Relevant Ads
Browsing History Tracking Levels Playing Field for All Blog Niches
Any AdSense Testing You Did Over 12 Months Ago is Obsolete
Filter Out Low Performing AdSense Categories
Google Certified Ad Networks Means More AdSense Money
AdSense and Analytics Integration is Awesome
New AdSense Interface is Much Improved

Ok, so that’s what I’ve covered so far.

But what if you’re the Blogger who wants to sell your own inventory on your Blog because you believe you can make more money that way compared to using AdSense.

Well, if that’s you, here are some things to consider…

Google Doubleclick Ad Planner

Google AdPlanner allows you to create a publisher profile which will let advertisers know more detailed information about your site.

The intended benefit of this is to increase your visibility to AdWords publishers who are using the placement targeting options in AdWords to specifically target your site.

When AdWords advertisers specifically target your site, it has the potential of increasing your click through rates and earnings per click. The reason for this is because the advertisers can actually create ads specifically targeting your audience based on the demographics that they see in your profile.

Your AdPlanner Profile

Chances are that your site already has an AdPlanner profile, which is what AdWords advertisers see when they try to target your site. Check out your AdPlanner profile here:

Why You Should Update Your AdPlanner Profile

By updating your AdPlanner profile, you’ll be able to provide advertisers with much more accurate information about your site. For example, you can select the type of categories which best describe your site instead of leaving the default ones that Google guesstimated for you.

Also, you are able to put a link on your profile to your Advertising page where you give information to advertisers on how to buy ads on your site. This “targeting” of your site gives you the best of both worlds – being able to always have “sold” inventory on your site earning you at least some kind of income at any given time, plus the possibility of attracting direct advertisers who want to specifically buy ads on your site.

DoubleClick AdPlanner Benefits for AdSense Publishers Video

This video explains the benefits of updating your AdPlanner profile, straight from Google:
Professional Bloggers and AdSense

One other criticism I’ve heard about putting AdSense on a Blog is that it supposedly “cheapens” the Blog or makes it look less professional, compared to other forms of advertising.

With the new AdSense category filters and the improvements in ad targeting and just generally the improvement in quality of AdSense advertisers I don’t think that’s true at all anymore.

But putting all that aside, the biggest question is whether there are any “professional” bloggers out there still making money with AdSense today, or are the “glory” days of AdSense long gone?

This next video from the “original” professional Blogger might surprise you. Some of you know that Darren ditched AdSense off his main Blog years ago but a very recent video from shows that across his entire network of Blogs, his’s biggest income earner in the month of April was none other than Google AdSense.


I know I was.

Take a look for yourself:

How I Earn Money Blogging on Vimeo.

Here are some things Darren shares in the video:

Even though he no longer shares specific dollar figures for his income, he admits that he is still making more than 6-figures a year and in fact says that it’s closer to 7-figures.
Out of his top 9 income streams, AdSense is #1 bringing in 23% of his income (in April 2010).
Most of his AdSense income comes from his digital photography Blog.
He states that the income is very high through AdSense because advertisers directly target his site. (You might want to get your AdPlanner profile updated. 🙂 )
AdSense beat out affiliate income, e-book sales, continuity programs, direct ad sales, Chitika, Amazon, job boards, and speaking.
Darren states that April was an “average” month, so it’s not like AdSense just had a spike that month.
Darren also mentions that AdSense works on some of his Blogs, but not others and that you’ll need to experiment to see if works on yours.

So what do you think?


More Data about Adsense on a Blog

In this fourth article in this series, I’m going to cover some new features and improvements that are now available to AdSense publishers that weren’t available a few years ago.

Some of these new features could give you enough reason to try AdSense out again on your Blog, so you may want to pay attention.
Ad Review Center – Category Filters

In the past, one of the challenges that Bloggers had as AdSense publishers was that it was difficult to control what type of ads were shown on their site.

This was especially true for Bloggers who like to cover multiple topics on their Blog.

Google AdSense now allows us to instantly see which category of ads is earning us the most money, and which types of categories of ads are being shown the most on our site.

Here’s a screenshot from my account to show you what I mean:

AdSense Categories

As you can see, each type of category that has appeared on my website is shown in this list. The categories vary from Cosmetic Procedures to Weight Loss. For each category I can see what percentage of my recent ad impressions were served to that category.

What’s even more cool though is that I can see what percentage of my recent earnings comes from each category. I’ve only been testing AdSense on my site for the last few weeks so far, so I’m not going to be making any changes yet, but this kind of data is invaluable.

If for example a large chunk of my ad impressions are going to a category that isn’t earning me any kind of money, I can easily filter out that category and AdSense will no longer serve any ads on my site from that category.

This is an awesome way to maximize the value you get out of each ad impression. It is also a great way to improve the quality of your site to your visitors. For example, if your visitors are not clicking on any ads related to politics or dating sites, then just filter those categories out. Instead, focus your ad impressions on the types of ads your visitors are interested in.

I don’t know when Google added this feature into AdSense, but I didn’t see it available until I re-installed AdSense on my Blog a few weeks ago.

To see what kind of categories are performing best for you, and to see where your ad impressions are going, login to your AdSense account and go to “AdSense Setup > Ad Review Center > Category Filters”.

Google Certified Ad Networks

Yet another somewhat hidden feature to AdSense is that Google has now partnered with a whole bunch of ad networks to display ads on your Blog. What this means is that AdWords advertisers now have to compete with other ad networks for your advertising spots.

This is a huge benefit to AdSense publishers, and from what I’ve seen in my account, it’s something that is automatically turned on.

There is a way to filter out ad networks if you wish to do that. You can go in and see a listing of all the ad networks that Google has partnered up with right inside your AdSense account and block any or all of these networks from having access to show ads on your Blog.

Here is a screenshot of what that looks like:

AdSense Ad Networks

Here’s a video that Google released talking about AdSense Ad Networks:

With Google partnering up with all these ad networks, I think it’s going to become more and more profitable to show AdSense ads on your Blog.

Google AdSense and Google Analytics Integration

This is probably my favorite new feature of AdSense. Integrating my AdSense statistics with Google Analytics allows me to see things such as:

Top AdSense content that’s me money
Percentage of AdSense revenues from each piece of content
Top AdSense referrers showing me what are my most profitable AdSense traffic sources
Trends graphs showing me daily revenue trends

This video does a much better job explaining what you can see in AdSense now:

And here’s a video that Google released on how to link your AdSense and Google Analytics:

New Google AdSense Interface

Google AdSense is now also beta testing a new AdSense interface. If you’ve ever used the old AdSense interface, I’m sure you’ll agree that it was clunky and annoying.

The new interface looks a lot sleeker and seems to be working fine for me even though it’s still in beta testing.

Here’s a screen-shot of the new interface I got from Google’s Blog:

New AdSense Interface

As you can see it’s much sleeker and more useful than the old AdSense interface. Although the integration with Analytics will take care of some of these stats already, having a quick glance overview of your earnings just by logging into your AdSense account is really useful.


Adsense As a Revenue Source

In the first two articles I covered the first two reasons why I have reinstalled AdSense on my Blog. If you haven’t had a chance to check those out yet, you can find them here and here.

Now, moving onto the third reason why I decided to give AdSense another shot on my Blog…
Internet Experience Has a Short Shelf Life

As an Internet entrepreneur, one of the biggest lessons I’ve learned is to test quickly, test often, and to test everything.

A lot of Internet entrepreneurs have learned this lesson and are doing this. Whenever they launch a new product or website, or whenever some kind of new tool comes out they’ll give it a test to see if it works out for them. Once they run some tests they make some judgments and make some decisions based on those judgments.

However, what a lot of Internet entrepreneurs fail to do is to go back and re-test things that they previously tested. For example, I’ve spoken to some Bloggers who have tried AdSense back in 2007 or 2008 and had no luck with it, so they don’t want to bother with it right now.

The flaw in their thinking is that the Internet today is the same Internet that was around in 2008. However, that just isn’t true. The Internet is changing so quickly that you have to be willing to go back and re-test things that you previously already tested.

Essentially, we have to accept the fact that any “data” that we’re using to make our decisions which is more than 12 months old is most likely only 50% accurate, and any data that is more than 24 months old is probably only 20% accurate etc. The shelf life on Internet based “experience” is so short that you can’t afford to be constantly making decisions based on “old data”.

How to Tell if You’re Relying on Outdated Data / Experience

As a Blogger, if you look at the major decisions that went into designing your Blog, how many of them were made more than 12 months ago? How about more than 24 months ago?

Look at those decisions and ask yourself – “How do I know this is STILL the best decision for my Blog today?”

For example, how many of the plugins that you are using on your Blog right now were decided upon more than 24 months ago? How do you know if there aren’t any better plugins right now?

When was the last time you ran some split tests on your home page?

When was the last time you looked at your design?

If you decided to ignore Facebook or Twitter two years ago, have you reconsidered them?

If you decided to implement Facebook and Twitter into your business strategy, have they performed as well as you expected? Are they still worth spending your energy on?

These are just a few examples of the types of questions we must ask ourselves, otherwise we end up getting left behind.

My decision to test AdSense again on my blog was based on the fact that when someone asked me why I didn’t have AdSense on my Blog, I was giving them my opinion on why I think AdSense sucks based on old outdated data. Halfway through my conversation with them I realized that what I was sharing with them was “old experience”, and it could be totally wrong. So instead I told them to test and see, instead of making judgments based on my “old experience”.

It’s not easy to question your own experience because as human beings we are always so defensive about our beliefs and what we believe to be true. However, in the fast-paced world we live in today we can’t afford to be stubborn and unwilling to change. We have to always question our old beliefs and adapt to the new world.

One of the most known sayings of self-help guru Tony Robbins is “The Future Does NOT Equal the Past” and there is a lot of truth associated with it. This especially rings true for the distant past, and especially when we are referring to Internet technologies.

If we are to thrive online, we must embrace change and always be willing to test things again and again and again.

So, that’s it in a nutshell. Besides the first two reasons I already mentioned in the first post and second post in this series, the third reason I re-installed AdSense on my Blog to test it out is so that I had new data from to decide from.

If AdSense ends up being ineffective for me, that’s fine but at least I can rest assured knowing that I tried it out in 2010. It doesn’t take too long to do a test and really I have nothing to lose. If the improvements in AdSense don’t help much, then that’s fine but at least I will not be guessing about that using antiquated data. I’ll be making decisions based on current data.

This is a good discipline to have about every aspect of your online business, not just AdSense.